Our Ethical Approach
Our focus is job creation, people empowerment, high-quality and unique design. We lead with integrity, emotion and believe in transparency.
We hope to inspire a new way of thinking about, choosing and wearing clothes to ensure they bring meaningful value and joy to everyday.
Each design element is carefully considered and close attention is paid to fine construction and finish. We do not mass produce and we are not too big on trends either.
The Lucent team analyze every aspect from design to pattern development, fabric selection and testing to pre-production samples. We want our garments to not only be functional, but to serve the purpose of durability, comfort and style.
Lucent creates small ethically produced capsules that are inspired by ever-changing themes. We enjoy focusing on small ranges to promote exclusivity and minimise waste. Our design aesthetic is minimal. We appreciate elegant lines, classics with contemporary twists. We offer a limited edition of transseasonal, interchangeable and carefully considered pieces.
We deliver modern classics that incorporate ancient garment-making traditions and artisanal crafts with earth and people-friendly manufacture.
Born in South Africa, as a Portuguese descendant, Laura Ferreira can be described as a dreamer and independent thinker. She believes in better, in people, good intentions, passion, purpose and hard work. "I was raised by a family where creativity and business blended harmoniously. For as long as I can remember, I always knew I wanted to build something beautiful and long lasting, all while helping the hands involved." She launched Lucent in response to an inspiring encounter with a group of female garment workers at the manufacturing plant. She believes the seamstresses, steamers and cutters are the true beating heart of the fashion industry and is determined to contribute to the revival of South Africa’s clothing industry – one stitch at a time.